The Client & The Problem
HelpKikwit is a non-profit that provides a platform, which individuals and organizations can use to foster entrepreneurship, self development, and the welfare of less fortunate people in Africa, particularly in the D.R. Congo, and in other developing countries. Their latest venture is creating a bilingual school in Kikwit which promotes leadership ideals. In partnership with 1,ooo Shades of Green Tour & Safari, a climb of Mt. Kilimanjaro was proposed to raise funds for the project.
My Approach
My course of action was to create social media posts that would bring awareness to the climb. The post themselves are meant to be fun and visually engaging while tying in a nature-like color palette and feeling. I was inspired to my colors earthy and fresh. Overall, the goal is to get audiences excited and fulfilled from helping with a noble cause, such as education.
