OVERVIEW
Mel'sculpting is a body sculpting business centered in Napa, CA. I was tasked with creating a brand identity, website, and social media posts that showcased the existing branding.
My initial thoughts after consulting with the founder were to stick with fonts and colors that matched the serene and sophisticated feeling Mel'scupting was conveying to their customer base.
BRANDING + SOCIAL MEDIA
Mel'sculpting has always used nudes and muted tones throughout its social media and in its logo. I kept that theme in the color palette for the brand board. I searched for a font that captured the elegance that I was looking for while looking refreshing to the eye. Within the social media posts I drafted, I felt that social media could be used to promote the calming essence of Mel'sculpting. To use the lifestyle and services associated with the brand.
WEB DESIGN
I kept the website consistent with the theme established in the brand board. My process began with a wireframe of the website where I mapped out a concept of how I felt the website would be best presented. As I created I kept in mind the importance of the ideal client that frequents Mel'sculpting. I tailor-made the copy to reflect that customer.
